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Level Fish Ltd Privacy Policy

Last updated: Sept 7th, 2021


How LevelFish handles your data

This Privacy Policy will help you better understand how we collect and use your personal information and clearly describes the way that the LevelFish Google G-Suite application in particular accesses, uses, stores, or shares any Google user data (see below).

If we change our privacy practices, we may update this privacy policy. If any changes are significant, we will let you know (for example, through an update notice on LevelFish site or by an email to any account which may be registered with LevelFish).

Our Values

Trust is the foundation of LevelFish services and includes trusting us to do the right thing with your information and data enrichment through our Google App, API or other services now or in the future.

Three core values guide us as we develop our products and services. These values should help you better understand how we think about your data and privacy.

  • Your information belongs to you. We carefully analyse what types of information we need to provide our services, and we try to limit the information we collect to only what we need to operate our business and make our offerings better for each user. On our services we return augmented data through Google and Microsoft spreadsheets, our websites, apps and other methods which utilise our API access, all information is anonymised.  Where possible, we delete this information when we no longer need it, and phrase data may be used to improve our service over time. We never store your data longer than twenty eight days (28) following the fulfilment of our contractual obligations and then only to ensure we can provide support based on any follow-up support that you may request which may require analysis of historic records. When building and improving our service, our engineers work closely with our privacy and security team to develop our services with privacy in mind. In all of this work, our guiding principle is that your information belongs to you, and we aim only to use your information to your benefit.

  • We protect your information from others. If a third party requests your personal information, we will refuse to share it unless you permit us or we are legally required. When we are legally required to share your data, we will tell you in advance, unless we are legally forbidden where we have contact information for you.

  • Why we process your sample phrase information. We generally process your information when we need to do so to fulfil a request on free services or a  contractual obligation (for example, to process your one-off or subscription payments to use LevelFish services, or where we or someone we work with needs to use your personal information for a reason related to their business (for example, to provide you with a service such as paraphrase training). Operations in the European Economic Community follow GDPR and UK-GDPR.  For operations in the USA where there is no single principal data protection legislation in the United States however, there are hundreds of laws enacted on both the federal and state levels to protect the personal data of U.S and sector-specific laws which relate to particular types of data which LevelFish considers. As a reference for LevelFish’s general approach to data, European law calls these reasons ``legitimate interests.” These “legitimate interests'' include:

    • preventing risk and fraud

    • answering questions or providing other types of support

    • helping merchants find and use apps through our app store

    • providing and improving our products and services

    • providing reporting and analytics

    • testing out features or additional services

    • assisting with marketing, advertising, or other communications

We only process personal information for these “legitimate interests” after considering the potential risks to your privacy—for example, by providing clear transparency into our privacy practices, offering you control over your personal information where appropriate, limiting the information we keep, limiting what we do with your information, who we send your information to, how long we keep your information or the technical measures we use to protect your information.  Our core overriding principles, however, reflect GDPR for data protection and handling which is recognised as the world leader for data protection for you.

We truly respect your privacy and you using our services which is why we make every effort to provide a Google Sheet add-on, website service or other app that delivers on the highest of user privacy standards. Please read this Privacy Policy carefully so that you can fully  understand our practices as well as your rights regarding your personal data.


Important note: Nothing in this Privacy Policy is intended to limit your statutory rights, including your rights to a remedy or means of enforcement in any way.


"Personal Data" or "Personal Information" means any information that can be used, alone or together with other data, to uniquely identify any living human being. Please note that some provisions only apply to individuals in certain countries. 

Information You Give Us and which we collect, how and why it is used.  This may comprise of your‎ name, email address only where you sign up to use a service.  It may also comprise other information you directly give us on our Site such as through a contact form.


  1. When you make use of, or interact with, our website

  2. When you interact with us on our social media profiles or apps  (e.g., Facebook, Instagram, Twitter, LinkedIn, G-Suite including GoogleSheets) on any sites owned or operated by LevelFish.

Information We Get From Others such as Social Media Sites and services above. We may get information about you from other sources, such as other sites powered by our technology. We may add this to information we get from this Site at

Information Automatically Collected. We may automatically log information about you and your computer. For example, when visiting our Site, we may log your computer operating system type, browser type, browser language, the website you visited before browsing to our Site, pages you viewed, how long you spent on a page, access times and information about your use of and actions on our Site by using Google analytics.

Google G-Suite Apps

If you are using Google Sheets or other G-Suite applications which LevelFish uses to provide our service, then you can always manage access to your Google Account and permissions at any time, see more information on this link and if you would like to know more about how Google helps users share their data safely then use this link

Using a Google Sheet ‘Add-on’ downloaded from either the Chrome Web Store (CWS,  Google Workplace Marketplace (GWM) or

LevelFish’s Google App uses uses your data in the following way:

Any sentences you wish to paraphrase, will be sent to the LevelFish APU and stored for processing. Once processed we will return a list of paraphrase sentences and write these to your spreadsheet.

The sentences passed to LevelFish and the paraphrased sentences relating to any sentence are both stored by LevelFish in order to improve the service.

As no emails and username and passwords are required to use the app, we do not store any personal data whatsoever.


How we use "cookies" and other tracking technologies

We may log information using "cookies." Cookies are small data files stored on your hard drive by a website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site. This type of information is collected to make the Site more useful to you and to tailor the experience with us to meet your special interests and needs.

For more information about how we use these technologies, please see our Cookie Policy Cookies.


We use your personal information as follows:

  • We use your personal information to operate, maintain, and improve our site, product, and service.

  • We use your personal information to respond to comments and questions and provide customer service.

  • We use your personal information to send information including confirmations, invoices, technical notices, updates, security alerts, and support and administrative messages to You.

  • We use your personal information to link or combine user information with other personal information You have interacted with on our Social sites.

  • We use your personal information to protect, investigate, and deter against fraudulent, unauthorized, or illegal activity.

  • We use your personal information to provide and deliver products and services customers may request.



We may share personal information as follows:

  • We may share personal information with your consent. For example, you may let us share personal information with others for their own marketing uses. Those uses will be subject to their privacy policies.

  • We may share personal information when we do a business deal, or negotiate a business deal, involving the sale or transfer of all or a part of our business or assets. These deals can include any merger, financing, acquisition, or bankruptcy transaction or proceeding.

  • We may share personal information for legal, protection, and safety purposes.

    • We may share information to comply with laws.

    • We may share information to respond to lawful requests and legal processes.

    • We may share information to protect the rights and property of, our agents, customers, and others. This includes enforcing our agreements, policies, and terms of use.

    • We may share information in an emergency. This includes protecting the safety of our employees and agents, our customers, or any person.

  • We may share information with those who need it to do work for us.

We may also share aggregated and/or anonymized data with others for their own uses.

Please note that some of the above mentioned Personal Data will be used for detecting, taking steps to prevent, and prosecution of fraud or other illegal activity, to identify and repair errors, to conduct audits, and for security purposes.


Our teams work tirelessly to protect your information and to ensure the security and integrity of our service. No method of transmission over the Internet, and method of electronic storage, can be 100% secure so we cannot guarantee the absolute security of your personal information. However, after many years of working in start-ups, with consumers and corporates, we have extensive security experience and knowledge to work with around best practices for all data handled with

We have implemented appropriate technical, organisational and security measures designed to protect your Personal Data and limit the number of employees who can even access any data in any form. As the security of information depends in part on the security of Your computer, device or network you use to communicate with us and the security you use to protect your user IDs and passwords (if any), please make sure to take appropriate measures to protect this information yourself.

Retention of your Personal Data. In some circumstances where you have registered to access premium features with we may store your Personal Data for longer periods of time, for example (i) where we are required to do so in accordance with legal, regulatory, tax or accounting requirements, or (ii) for us to have an accurate record of your dealings with us in the event of any support tickets, complaints or challenges, or (iii) if we reasonably believe there is a prospect of litigation relating to your Personal Data or dealings. 

All data is stored on Amazon Cloud in the EU area.


Our marketing emails tell you how to "opt-out." If you opt out, we may still send you non-marketing emails. Non-marketing emails include emails about your accounts and our business dealings with you as a registered user of free or paid services.

You may send requests about personal information to our Contact Information below. You can request to change contact choices, opt-out of our sharing with others, and update your personal information.

You can typically remove and reject cookies from our Site with your browser settings. Many browsers are set to accept cookies until you change your settings. If you remove or reject our cookies, it could affect how our Site works for you.


We welcome your comments or questions about this privacy policy. You may also contact us at

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